We’re LADbible Group: a voice and identity for a global audience approaching 1 billion, and a way of life for a generation of fans the world over.

LADbible Group builds youth communities across multiple channels including our websites, Facebook, Instagram, Snapchat, Twitter, YouTube, AppleTV and our apps. We understand our audience and are on their side. Our community brings people together and we try to use our influence for good.

This role sits within the Client Solutions business unit at LADbible Group, reporting into the Head of Performance and Planning.

What will you be doing?

• Lead all aspects of paid media at LADbible Group, covering:
  • Content Marketing
  • Immersive Marketing (AR)
  • B2B
  • B2C
  • Affiliates & e-commerce
  • Editorial & content
• Plan and execute as such to improve our performance & growth potential within each of these areas, across all paid media platforms
• Ensure LADbible Group’s approach is evolving in sophistication over time while maintaining best-in-class delivery outcomes at scale
• Build credible working relationships with clients and agencies
• Educate internal teams on value of Paid Media and evolution of Paid Media capabilities regularly
• Manage the development and progression of our growing Paid Media team & products
• Be commercially minded with an understanding of how Paid Media fits into wider commercial goals
• Proactively explore new platforms & develop plans to scale usage in line with client needs / opportunity for sustainable LADbible Group Growth

What do you need to have done before?

• Have 5+ years in Paid Media planning and buying, with media agency background and hands-on activation experience preferred
• Be highly proficient in data analysis and presentation
• Have a track record of delivering effective, progressive Social strategies for clients
• Shown an ability to explain and obtain buy-in for sophisticated strategies, e.g. driving & measuring performance outcomes, leveraging or working with client mandated ad-tech and emerging tech
• Been exposed to and created effectiveness strategies for clients
• Have experience managing people and developing a department
• Excelled in cross team communication

 
 At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work from home and the offices on a weekly basis.

As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves. Read our full Diversity and Inclusion Strategy here.