Director of Marketing
About LADbible Group
We are one of the most innovative media companies in the world, reaching over a billion people every month. Our mission is to give younger generations a voice by building communities that smile, think, and act. With a diverse portfolio of brands, we create and curate a wide range of content that resonates with our audiences. As part of our continued expansion, we are looking for a visionary individual to lead our Marketing team.
Role Overview
The Director of Marketing will play a pivotal role in shaping the future of LADbible Group by driving brand growth, engagement, and revenue. This senior leadership position involves overseeing our B2C and B2B marketing strategies, branding, communications, audience development, and partnership initiatives. The ideal candidate will have a proven track record in digital media marketing, with a deep understanding of the challenges and opportunities within the fast-evolving media landscape.
What the opportunity looks like
- Lead the development and execution of a comprehensive B2C and B2B marketing strategy that aligns with the company’s growth objectives.
- Prepare and manage the marketing budget, ensuring marketing strategies are cost-effective and produce a high return on investment.
- Champion our brand positioning, ensuring it resonates with our target audience and stands out in a competitive media environment.
- Oversee audience development efforts to maximise engagement and growth across all platforms, including social media and web.
- Work closely with the CEO and C-suite executives to align the company's strategic vision and operationalise marketing initiatives.
- Collaborate with content, sales and product teams to ensure a cohesive and integrated approach to marketing campaigns and initiatives.
- Foster a data-driven culture within the marketing team, leveraging analytics to inform strategies and measure effectiveness.
- Lead, mentor, and develop a high-performing marketing team capable of executing strategies that meet our ambitious goals.
- Represent LADbible Group at industry events and in the media, enhancing the company’s profile and thought leadership position.
- Staying informed of market trends and competitor positioning.
- Leverage Artificial Intelligence to drive innovation and improve performance within the marketing department.
Skills and experience we'd like you to have
- Extensive experience in a senior marketing role within the digital media or related industry, with a proven track record of success in brand growth and audience development.
- Strong leadership skills, with the ability to inspire and manage a dynamic team in a fast-paced environment.
- Deep knowledge of the digital media landscape, including social media, SEO, content marketing, and audience analytics.
- Excellent strategic thinking, with the ability to see the big picture while also focusing on tactical and operational details.
- Exceptional communication and collaboration skills, capable of working effectively with teams across the organisation and with external partners.
- Creativity and innovation in developing marketing strategies and campaigns that engage and grow our audience.
- Foundational understanding of Artificial Intelligence and its applications in marketing
- Degree in Marketing, Business Administration, or related field is desirable but not mandatory.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
- Department
- MARKETING
- Locations
- London, Manchester
- Remote status
- Hybrid Remote
![Picture of James Lu](https://images.teamtailor-cdn.com/images/s3/teamtailor-production/square_226-v4/image_uploads/ca76d78c-08de-4962-ab87-51d87210b921/original.png)
Director of Marketing
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