Brand Editor
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
Are you a dynamic editorial leader with a passion for engaging content? UNILAD is looking for a Brand Editor to drive our editorial strategy, ensuring our content is fresh, relevant, and resonates with our audience. If you're a creative thinker with a deep understanding of social media and digital publishing, we want to hear from you!
What You’ll Do:
- Lead Editorial Strategy – Oversee the creation and curation of high-quality content that aligns with UNILAD’s brand values and audience interests.
- Manage & Mentor a Team – Guide and support a team of Social Editors, providing feedback, setting performance goals, and fostering a collaborative work culture.
- Drive Content Performance – Develop and execute strategies to boost audience engagement and growth across multiple platforms, with a strong focus on Facebook and Google.
- Analyse & Optimise – Use analytics tools like Chartbeat and Google Analytics to track content performance, derive insights, and refine strategies.
- Collaborate Across Teams – Work closely with Social Video, Audience, and other departments to ensure cohesive brand messaging and content distribution.
- Stay Ahead of Trends – Monitor platform trends, news agendas, and audience preferences to inform content strategy and maintain a competitive edge.
What You’ll Need:
- Proven Editorial Experience – Demonstrated success in sourcing and producing engaging content within an online publishing environment, ideally with a focus on US-based content.
- People Management Skills – Experience leading a team and setting key performance indicators (KPIs) to drive professional growth.
- Social Media Expertise – In-depth knowledge of platforms like Facebook, Instagram, and Twitter, with experience in driving engagement and audience growth.
- Search Traffic Growth Knowledge – Experience optimising content for visibility on Google Discover and Google News.
- Strong Analytical Abilities – Proficiency in using analytics tools to assess content performance and inform editorial decisions.
- Leadership & Communication – Exceptional organisational skills with the ability to inspire and manage a creative team.
- Adaptability – A proactive approach to working in a fast-paced environment, managing multiple projects effectively.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
- Department
- EDITORIAL
- Locations
- Manchester, London
- Remote status
- Hybrid
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Brand Editor
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