LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally every month. With a powerhouse portfolio - including LADbible, UNILAD, GAMINGbible, and SPORTbible - we create culturally relevant content that informs, entertains, and drives conversations at scale.

At the heart of this sits our Manchester-based editorial team: a fast-paced, creative group of journalists, editors, and strategists shaping the agenda for some of the biggest youth media brands in the world.

We’re now looking for a Content Strategy Lead  to join the team. This is a senior position combining hands-on content leadership with strategic oversight, ensuring that our output is audience-first, brand-consistent, and optimised for growth.

What you’ll be doing

• Lead strategy & execution: Oversee planning, publishing, and optimisation of content across LADbible Group’s brands.

• Mentor & inspire: Guide and develop editorial colleagues, fostering collaboration, creativity, and accountability.

• Stay ahead of trends: Monitor performance and platform shifts, adapting strategies to maximise reach, engagement, and monetisation.

• Share insights: Communicate clear, data-led insights to editorial and leadership teams to inform decision-making.

• Drive sourcing strategy: Strengthen content pipelines and explore new opportunities for growth.

• Experiment & innovate: Champion A/B testing, trial new formats, and embed best practice across the team.

• Ensure compliance: Keep content aligned with Meta’s Content Monetisation Policies and industry standards.

• Collaborate across teams: Partner with analytics, platform specialists, and editorial leads to deliver world-class content.

What we’re looking for

• Proven leadership: Experience guiding teams in a fast-paced editorial or digital content environment.

• Strategic & hands-on: Able to set vision while rolling up your sleeves to deliver.

• Data-driven mindset: Strong analytical skills with the ability to turn insights into action.

• Audience obsessed: Deep understanding of digital audiences and what drives engagement.

• Platform fluent: Expert knowledge of social platforms (especially Meta) and their content policies.

• Innovative thinker: Curious, experimental, and always looking for the next big thing.

• Great communicator: Able to align creative teams and senior stakeholders with clarity.

If you're interested in the role, hit apply & we'll be in touch! 

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.