Digital Account Director
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content – spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
About the Role
After another record-building year we’re looking for a Display and Programmatic Account Director to join our award-winning Programmatic Sales department. This opportunity sits within our Direct Display and Programmatic offering working with popular brands across entertainment, sport, lifestyle, gaming, retail and FMCG categories.
What the opportunity looks like
- You will be the Display, Video and Programmatic lead across a specific client patch, seamlessly running accounts with best-in-class planning
- Developing a contact strategy with senior clients; appreciation of their objectives and different approaches required
- Inform clients/ planning of innovative opportunities as soon as they are in market.
- Proactively work with internal teams to build client solutions.
- Overseeing all elements of the delivery, optimisation and reporting of display campaigns to ensure market-leading execution.
- Act as an internal expert on emerging trends, technologies, and opportunities in the area of display, video, mobile, audio and native.
- Ensure display plays a key role in the client's marketing mix by keeping abreast of developments across display channels.
- Build relationships with all key departments including strategy, planning, buying across multiple disciplines e.g. social, mobile, digital.
- Create and develop a list of key target clients which you can develop and to build into new and long-term business.
- Work alongside our industry leading internal teams to create and deliver pitches to potential clients to obtain new, or repeat, business opportunities.
- Develop and build key relationships with existing agencies to secure repeat business.
- Respond to briefs effectively and in a timely way, ensuring all criteria is delivered on
Skills and experience we’d like you to have
- Full understanding of display and programmatic capabilities, and an ability to talk independently about opportunities in client meetings and with team.
- Ideally relevant experience in planning consumer facing digital campaigns.
- Experience running display accounts for multiple clients at a given time.
- Full comprehensive understanding of the digital marketplace, inclusive of ad-tech and programmatic opportunities with senior level trading partner contacts
- Excellent relationships with senior media owners and 3rd party suppliers
- Experience working with agencies and clients directly.
- Show an aptitude to learn in a fast moving digital and social space with complex products.
- Relish seeing this time and focus convert to sales and revenue.
- Be genuinely passionate about LADbible brand.
- Love working collaboratively and be a lovely person who will add value to the company.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work from home and the offices on a weekly basis.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company, and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
- Department
- CLIENT SOLUTIONS
- Locations
- London
- Remote status
- Hybrid Remote
London
Digital Account Director
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